Neuromarketing World Forum
Los Angeles, March 19-21, 2024
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Thursday, March 14

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How to Compare and Validate Neuromarketing Measures?
Friday March 15, 15:30 - Main Stage 

How can clients confidently compare different neuromarketing approaches? And how can vendors demonstrate that their methods are indeed validated? Duane Varan, Rachel Kennedy, and Magda Nenycz-Thiel present: the ‘Media as Dynamic Stimuli’ (MADS) library – a new, common library of dynamic stimuli that helps clients better select the vendors they work with, and which provides a common framework for the industry. Join the speakers to find out how (and how not) to use the MADS library!

What the audience can learn:
- Why existing libraries, relying on static media, are inadequate
- How clients can use the MADS library to compare the strengths and weaknesses of different measures
- How vendors can use the MADS library as a ‘sandbox’ in which to develop new measures and validate the ones they employ

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