What Are the Core Screen Rule Principles for Different Screens?
Thursday March 14, 15:00 - Main Stage
Do you create video ads and distribute them indiscriminately across all screens and channels? Think again! With more video media options than ever before, brands must understand how to inoculate against the risk of ‘screenesthesia’ – treating all screens as equal.
Kevin Keane discusses simple screen rules for improved cognition and emotional resonance across screens, discovered through neuroscience. Bell Media's Head, of Client Strategy Brandon Moonsawmy shows how Bell Media uses the screen rules in practice.
What the audience can learn:
• Why treating all screens as equal is wrong
• The core screen rule principles delivered by neuroscience research
• How to implement these rules
Thursday March 14, 15:00 - Main Stage
Do you create video ads and distribute them indiscriminately across all screens and channels? Think again! With more video media options than ever before, brands must understand how to inoculate against the risk of ‘screenesthesia’ – treating all screens as equal.
Kevin Keane discusses simple screen rules for improved cognition and emotional resonance across screens, discovered through neuroscience. Bell Media's Head, of Client Strategy Brandon Moonsawmy shows how Bell Media uses the screen rules in practice.
What the audience can learn:
• Why treating all screens as equal is wrong
• The core screen rule principles delivered by neuroscience research
• How to implement these rules