The Power of Fragrance
Do formal characteristics of fragrance affect the activation level and cognition?
Fr. March 9 14:45 'The Glass House'
« review the Neuromarketing World Forum 2018 agenda
Tomasz Soluch, Research Director of the Institute of Sensory Analysis, will discuss how they compared various methods of physiological measurements and describe the dimensions they uncovered from a multidimensional point of view. To analyze human reaction, Soluch made use of fMRI, EEG, GSR and olfactometers.
They will also talk about how they put significant effort into keeping the psychological variables in check; the respondents’ subjective assessment.
- Learn more about fragrance perception
- Gain a clearer understanding as to why a body reacts in certain ways to certain smells