Measure Emotions in Focus Groups
Thursday, September 23 - Main Stage
Much of the discourse on a more scientific approach to neuromarketing has been framed within the context of quantitative research. In this presentation, Duane Varan explores how neuro tools can be used for qualitative applications.
Duane shares how measures like GSR, heart rate and facial expression analysis can be used in focus groups and structures interviews, how the use of neuro tools in qualitative differs from their application in quantitative, and finally, the associated opportunities and limitations.
What the audience can learn:
- Opportunities for incorporating neuro tools in qualitative research
- How to visualize neuro data to help facilitate research
- The opportunities and limitations of this approach
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »
Thursday, September 23 - Main Stage
Much of the discourse on a more scientific approach to neuromarketing has been framed within the context of quantitative research. In this presentation, Duane Varan explores how neuro tools can be used for qualitative applications.
Duane shares how measures like GSR, heart rate and facial expression analysis can be used in focus groups and structures interviews, how the use of neuro tools in qualitative differs from their application in quantitative, and finally, the associated opportunities and limitations.
What the audience can learn:
- Opportunities for incorporating neuro tools in qualitative research
- How to visualize neuro data to help facilitate research
- The opportunities and limitations of this approach
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »