Music and the Consumer's Mind
Music Optimization for Video Ads
Fr. March 9 12:15 'The Glass House'
« review the Neuromarketing World Forum 2018 agenda
Dr. Bradley Vines will provide an overview of research on music and marketing as well as blinded case study examples that involved the impact music has on advertisement performance.
- Considerations for the selection of music for TV ads
- Gain guidance on how to assess the value of popular music in advertising