The Science of Retail Displays
Friday, September 24 - Main Stage
Uma R. Karmarkar will discuss how the timing and context-dependent framing of information influences decision-making. In pursuing this work, she combines methods from consumer psychology and behavioral economics with neuroimaging, allowing her to study both conscious and unconscious processes. In her talk "The Science of Retail Displays'' she will tap into the neural difference for browsing vs. buying, for linking vs. choosing and how to frame consumers for their purchase decision.
Uma R. Karmarkar, Assistant Professor, Rady School of Management
What the audience can learn:
- The neural differences between browsing and buying
- The way people think about the value of individual products vs. multi-item displays
- Insights on consumer attention vs. purchase behavior in a retail setting
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »
Friday, September 24 - Main Stage
Uma R. Karmarkar will discuss how the timing and context-dependent framing of information influences decision-making. In pursuing this work, she combines methods from consumer psychology and behavioral economics with neuroimaging, allowing her to study both conscious and unconscious processes. In her talk "The Science of Retail Displays'' she will tap into the neural difference for browsing vs. buying, for linking vs. choosing and how to frame consumers for their purchase decision.
Uma R. Karmarkar, Assistant Professor, Rady School of Management
What the audience can learn:
- The neural differences between browsing and buying
- The way people think about the value of individual products vs. multi-item displays
- Insights on consumer attention vs. purchase behavior in a retail setting
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »