Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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Thursday, september 23  

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
The Neural Mechanisms Behind Engagement
Thursday, September 23 - Main Stage
What makes us remember that scene from Pulp Fiction? How much engagement does a jury member on The Voice evoke? And how do you know whether a movie trailer will be effective?

Roeland Dietvorst presents key findings of three EEG and fMRI research projects, providing researchers and marketers with a better understanding of engagement, and offering new techniques applicable to both marketing and the entertainment industry.

What the audience can learn:
- How to measure engagement using EEG
- How the brain reacts to different show elements and sponsored content
- Which type of brain activity predicts the effectiveness of movie trailers
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