Global Lead of Neuroscience
Garcia is Global Lead of Neuroscience at Ipsos. Manuel brings strong academic credentials combined with outstanding expertise in insights and cognitive sciences. Formerly SVP, Research and Innovation at the Advertising Research Foundation and Neuroscience Director at Nielsen, he has developed thought leadership to shake the industry in various fronts, including mobile ad effectiveness, cross platform advertising, multicultural marketing and consumers’ emotional response and decision-making.
Manuel is a co-leader of Ipsos’ Anti Racism Employee Resource Group which was launched in response to the racial unrest in the US and he along with a team of over 300 Ipsos employees have been pushing a passionate agenda throughout the organization focused on Support of our BIPOC employees, Education for better understanding of the history and impact of systemic
racism and Allyship opportunities, Evolution of our organization for better inclusion at all levels and leveraging the research we do for meaningful Impact and better outcomes. He has been featured in multiple industry events such as Advertising Week, The ARF, ESOMAR, Neuromarketing World Forum, Univision Leading the Change, Nielsen C360 among many other
global conferences. He has also led symposiums at international conferences and workshops with advertisers and agencies, including P&G, Levi’s, Unilever, Deutsch and Kellogg’s. Dr. Garcia-Garcia developed and delivers curriculum for a course in consumer neuroscience and is author of the neuroscience consumer research textbook published by MIT Press.
Dr. Manuel Garcia-Garcia received his Ph.D. in Neuroscience from the University of Barcelona where he received the prestigious Extraordinary Doctorate Award. Dr. Garcia-Garcia is fluent and proficient in English, Spanish and Catalan, a world traveler and a triathlete.