Jacques Blanchard
Jacques Blanchard is the founder of Novaction, an international research and
consulting agency specializing in brand positioning, innovation testing, and marketing ROI, with
expertise in preference drivers and choice models, simulated test markets and marketing mix
modelling. After the company acquisition by Ipsos , he continued to be active in consulting and
R&D. His research focus has been the continuous development of new approaches to explain
and predict consumer choices and market behavior at each stage of the innovation funnel and
brand management.