Sarah Walker
Global Neuroscience Practice Director
Sarah runs Millward Brown’s Global Neuroscience Practice, a business unit dedicated to the integration of methods and findings from cognitive science into Millward Brown’s global research offer. Prior to her current role, she led neuroscience innovation and IP development, and has been responsible for designing and applying methods and insights from neuroscience and behavioural economics to brand and advertising research. She is a frequent speaker at conferences on the importance and role of emotions for advertising and brands.