Roger Dooley
Roger is the author of Brainfluence (Wiley), a pioneering collection of practical marketing strategies based on neuroscience and behavioral science. Roger’s latest book, Friction (McGraw Hill), was named one of the Best 3 Management Books of 2019 by strategy+business. and made annual “Best” lists at Inc., Forbes, and elsewhere.
Roger writes at Forbes and publishes the popular blog Neuromarketing. His weekly podcast, Brainfluence, has passed the 300-episode mark and has featured conversations with thought leaders and authors like Guy Kawasaki, Tom Peters, Robert Cialdini, Alan Alda, Scott Adams, and Dan Pink.
Roger writes at Forbes and publishes the popular blog Neuromarketing. His weekly podcast, Brainfluence, has passed the 300-episode mark and has featured conversations with thought leaders and authors like Guy Kawasaki, Tom Peters, Robert Cialdini, Alan Alda, Scott Adams, and Dan Pink.