Peter is a brand and marketing strategist with a particular interest in how neuromarketing can improve brand and marketing strategy and execution.
Peter has lived in Austria, Germany, the United Kingdom and Australia and has carried out assignments in 20 countries on five continents. He has worked in academia, market research, advertising, media and consulting, making him equally well-versed in theory and putting theory into practice.
Known for his combination of commercial understanding and creative thinking skills, Peter advises Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations on the development and de-risking of marketing strategies and their execution. He is the author of a number of books, including co-authoring the first three books in the NMSBA’s new Neuromarketing Series. His articles, interviews and commentaries have appeared in journals and trade publications and on radio and TV in Europe, Asia-Pacific, and the United States.