Néstor Braidot

Néstor Braidot


Néstor Braidot leads the Brain Decision Braidot Centre in Argentina and is visiting professor at the University of Salamanca. Over the last twenty years, he studied and investigated the human brain in relation to management, leadership and marketing. Author of the books: Sácale partido a tu cerebro, Neuromarketing en acción, Neuromarketing, Neuromanagement, Neuroventas, Neuromarketing, neuroeconomía y negocios.