Neuromarketing
World Forum
BERLIN 2022 | SEPTEMBER 28-30
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Maria Pocoví
Marketing Manager
Emotion Explorer LAB
Maria Pocoví is Marketing Manager Emotion Explorer LAB - Neuromarketing & Consumer insight research.
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Agenda
At a glance
Pre-Conference Activities
September 29
Brains versus Machine
VR & AR
Fonterra Case
Purpose Marketing
Cognitive Conflict
Creative Effectiveness
Effective Newsletters
Neuro Loyalty
September 30
Biases
The Metaverse
Neuro in Qual
Mood States
Cross-cultural ads
Neuro & Senses
Real-time EEG
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Let's do the math
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