NEUROMARKETING WORLD FORUM (NMWF)
LOS ANGELES
April 1-3, 2020
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Andries van der Leij
Senior Research Scientist
Neurensics
Andries works as Senior Research Scientist at Neurensics. Next to this he teaches Neuroeconomics and Social Neuroscience at the University of Amsterdam.
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Agenda
April 1
Opening Dinner
April 2
Keynote by world-leading neuroscientist Antonio Damasio
The Branded (Content) Brain
The Neural Mechanisms Behind Engagement
Emotion Polling with Photos
Measure Emotions in Focus Groups
Neuro’s Reliability in Testing Digital Ads
Validating Neuro Indicators on Media Touchpoints
Shaping Implicit Minds to Influence Consumer Behavior
April 3
The Science Behind Shopping
Sensates on the Skin: a Touchy Subject
Music Neuroscience to Capture Consumer Attention
What makes a good and motivating narrative
Telling More Impactful Stories with Digital Ads
Breaking the 10-Second Attention Span Barrier
The Persuasion Code
How LinkedIn Uses Neuro to Understand Brand Impact
Value of a Memory: Theory and Applications
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