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Agenda
Pre-Conference Activities
Opening Dinner
Day 1 (cancelled)
Keynote by world-leading neuroscientist Antonio Damasio
The Branded (Content) Brain
The Neural Mechanisms Behind Engagement
Emotion Polling with Photos
Measure Emotions in Focus Groups
Neuro’s Reliability in Testing Digital Ads
Validating Neuro Indicators on Media Touchpoints
Shaping Implicit Minds to Influence Consumer Behavior
Future-Proof Your Customer Experience
Expo Program 2020
Conference Dinner
Day 2 (cancelled)
The Science of Retail Displays
Sensates on the Skin: a Touchy Subject
Music Neuroscience to Capture Consumer Attention
What makes a good and motivating narrative
Telling More Impactful Stories with Digital Ads
Breaking the 10-Second Attention Span Barrier
The Persuasion Code
How LinkedIn Uses Neuro to Understand Brand Impact
Value of a Memory: Theory and Applications
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