Your Nose Knows More Than You Think
Friday, September 30 - Main Stage
Sensory testing has been firmly established within the field of neuromarketing research. However, do we give justice to the olfactory sense, given its intricate link to emotions and memory?
Małgorzata Jakubowska presents case studies that will demonstrate how our reaction time method allows disentangling the emotional perception of scents from standard declarations by measuring reaction time and the level of confidence. By going beyond exclusively declarative responses, it is possible to capture internalized consumer opinions and inform future business decisions more accurately.
What the audience can learn:
- Advantages of using the reaction time method for scent testing
- Achieving a deeper understanding of and ability to predict consumer decision-making
- Learn how to adapt technological solutions to ever-changing conditions
See the full agenda for September 29
See the full agenda for September 30
Register now »
Friday, September 30 - Main Stage
Sensory testing has been firmly established within the field of neuromarketing research. However, do we give justice to the olfactory sense, given its intricate link to emotions and memory?
Małgorzata Jakubowska presents case studies that will demonstrate how our reaction time method allows disentangling the emotional perception of scents from standard declarations by measuring reaction time and the level of confidence. By going beyond exclusively declarative responses, it is possible to capture internalized consumer opinions and inform future business decisions more accurately.
What the audience can learn:
- Advantages of using the reaction time method for scent testing
- Achieving a deeper understanding of and ability to predict consumer decision-making
- Learn how to adapt technological solutions to ever-changing conditions
See the full agenda for September 29
See the full agenda for September 30
Register now »