Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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Your Nose Knows More Than You Think

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  • At a glance
  • September 28
  • September 29
  • September 30
    • Biases
    • The Metaverse
    • Neuro in Qual
    • Mood States
    • Cross-cultural ads
    • Neuro & Senses
    • Real-time EEG
    • Attention
    • Sample Size
  • Agenda
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  • September 30
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  • Neuro & Senses
Your Nose Knows More Than You Think
Friday, September 30 - Main Stage

Sensory testing has been firmly established within the field of neuromarketing research. However, do we give justice to the olfactory sense, given its intricate link to emotions and memory?

Małgorzata Jakubowska presents case studies that will demonstrate how our reaction time method allows disentangling the emotional perception of scents from standard declarations by measuring reaction time and the level of confidence. By going beyond exclusively declarative responses, it is possible to capture internalized consumer opinions and inform future business decisions more accurately.


What the audience can learn:
- Advantages of using the reaction time method for scent testing
- Achieving a deeper understanding of and ability to predict consumer decision-making
- Learn how to adapt technological solutions to ever-changing conditions
See the full agenda for September 29
See the full agenda for September 30

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