Deciding on the sample size in EEG
Friday, September 30 - Main Stage
Ale Smidts and his research team assessed the reliability of EEG metrics commonly used to examine the effectiveness of TV commercials.
Electro-encephalography (EEG) is a popular technique to examine dynamic stimuli given its high temporal resolution. However, evidence is scarce on the reliability of EEG metrics in a marketing context. They analyzed EEG data from 116 participants while they watched 13 TV commercials promoting various brands and products.
The technical approach and the business implications are presented.
What the audience can learn:
- Setting the sample size depending on the metric of interest and goal of the study
- The importance of reliability in neuromarketing research
- Insight gained from a large dataset which has notable implications for both vendors and clients of neuromarketing services
See the full agenda for September 29
See the full agenda for September 30
Register now »
Friday, September 30 - Main Stage
Ale Smidts and his research team assessed the reliability of EEG metrics commonly used to examine the effectiveness of TV commercials.
Electro-encephalography (EEG) is a popular technique to examine dynamic stimuli given its high temporal resolution. However, evidence is scarce on the reliability of EEG metrics in a marketing context. They analyzed EEG data from 116 participants while they watched 13 TV commercials promoting various brands and products.
The technical approach and the business implications are presented.
What the audience can learn:
- Setting the sample size depending on the metric of interest and goal of the study
- The importance of reliability in neuromarketing research
- Insight gained from a large dataset which has notable implications for both vendors and clients of neuromarketing services
See the full agenda for September 29
See the full agenda for September 30
Register now »