Development of a real-time emotion estimation application using EEG and its implications in the cosmetic industry
Friday, September 30 - Main Stage

Emotion plays an important role in the cosmetics industry. Consumers evaluate and use products with their senses, including olfaction (fragrance), touch (texture), and sight and sound (packaging and advertisement). The momentary emotions felt during these experiences have implications for product satisfaction and purchasing decision. The demand for emotional experiences has increased over time, especially among young consumers.

A growing majority of products are promoting their emotional benefits. Gusang Kwon's objective is to help the audience understand consumer neuroscience research trends in the cosmetic industry.


What the audience can learn:
- The scientific basis of the emotional efficacy of fragrances
- Measuring arousal, valence, and preference with real-time EEG
- Recent business examples and exciting implications for the audience
See the full agenda for September 29
See the full agenda for September 30

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