Neuro Experiments in the Metaverse
Friday, September 30 - Main Stage

Virtual Reality (VR) provides a richer environment for research into consumer neuropsychology. This allows for the investigation of underlying factors of purchase decisions, communication, and information design.

When the metaverse becomes a ‘real’ shopping environment, neuromarketing insights from VR become applicable for simultaneous improvement of virtual, as well as the real experience for consumers.

Nikki Leeuwis shares how VR in combination with neuro research may be used to optimize consumer experience in the virtual stores as well as investigate it in the real world
stores.


What the audience can learn:
The audience will be triggered to think about the future of VR/AR technologies and learn how to conduct experiments using VR and neuromarketing tools. Even beyond marketing applications: how can these tools be implemented to investigate sustainability or health decision-making?
See the full agenda for September 29
See the full agenda for September 30

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