Neuromarketing World Forum
BERLIN 2022 | SEPTEMBER 28-30
  • Home
  • Agenda
  • Speakers
  • Sponsors
  • News & Blog
  • Info
  • Register

measuring mood states

Agenda

  • Pre-Conference Activities
  • September 29
  • September 30
    • Biases
    • The Metaverse
    • Neuro in Qual
    • Mood States
    • Cross-cultural ads
    • Neuro & Senses
    • Real-time EEG
    • Sample Size
  • Agenda
  • /
  • September 30
  • /
  • Mood States
A neuroscience approach to measuring and validating the
effectiveness of ingredients on emotion and cognition
Friday, September 30 - Main Stage

David Rosenstein's team was tasked to build a mood efficacy validation model to assess the effectiveness of a client’s ingredients in eliciting the desired mood need state. On stage, he will tell about a real-time testing protocol based on robust RCT designs, that incorporated both neuroscience methodologies and psychophysiological measures.

The technologies and measures utilized included: Near Infra-red Spectroscopy (NIRS) for cerebral blood flow/activity; Electroencephalography (EEG) for approach motivation and attention; Electromyography (EMG) for muscle tension; Electrodermal Activity for sympathetic arousal; Electrocardiography (ECG) for heart rate variability; as well as Blood Pressure and Cortisol testing.


What the audience can learn:
- How a Randomised Trial (RCT) design can be applied to new product R&D
- Considerations with commercially-run randomized trials
- Recommendations for future research in this area
See the full agenda for September 29
See the full agenda for September 30

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Sample Size
  • Speakers
  • Sponsors
    • Opportunities
  • News & Blog
  • Info
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ
  • Register
    • 5 Reasons to Attend the Neuromarketing World Forum