Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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measuring mood states

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
    • Biases
    • The Metaverse
    • Neuro in Qual
    • Mood States
    • Cross-cultural ads
    • Neuro & Senses
    • Real-time EEG
    • Attention
    • Sample Size
  • Agenda
  • /
  • September 30
  • /
  • Mood States
A neuroscience approach to measuring and validating the
effectiveness of ingredients on emotion and cognition
Friday, September 30 - Main Stage

Ashraf Vahed was tasked to build a mood efficacy validation model to assess the effectiveness of a client’s ingredients in eliciting the desired mood need state. On stage, he will tell about a real-time testing protocol based on robust RCT designs, that incorporated both neuroscience methodologies and psychophysiological measures.

The technologies and measures utilized included: Near Infra-red Spectroscopy (NIRS) for cerebral blood flow/activity; Electroencephalography (EEG) for approach motivation and attention; Electromyography (EMG) for muscle tension; Electrodermal Activity for sympathetic arousal; Electrocardiography (ECG) for heart rate variability; as well as Blood Pressure and Cortisol testing.


What the audience can learn:
- How a Randomised Trial (RCT) design can be applied to new product R&D
- Considerations with commercially-run randomized trials
- Recommendations for future research in this area
See the full agenda for September 29
See the full agenda for September 30

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    • September 30
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      • Cross-cultural ads
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      • Real-time EEG
      • Attention
      • Sample Size
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