Neuromarketing World Forum
Los Angeles (Hollywood) March 20-21, 2024
  • Home
  • Agenda
  • Speakers
  • Sponsors
  • News & Blog
  • Info
  • Register

BIASES in using
digital voice assistants

Agenda

  • Last Year's Agenda
  • Day 1 (last year)
  • Day 2 (last year)
    • Biases
    • The Metaverse
    • Neuro in Qual
    • Mood States
    • Cross-cultural ads
    • Neuro & Senses
    • Real-time EEG
    • Attention
    • Sample Size
  • Agenda
  • /
  • Day 2 (last year)
  • /
  • Biases
Biases in Using Digital Voice Assistants

Virtual digital voice assistants such as Alexa, Siri, and Cortana are increasingly becoming a part of consumers' daily lives and mediating technologies that enable online shopping. What is the effect of the use of certain characteristics of voice assistants? Are there any biases and how can you overcome these biases? 

Gaia Rancati presents a multidisciplinary approach that combines several
neuro-tools (GSR, IAT, automatic emotional facial expressions analyses) with self-reports to understand the impact of artificial intelligence on behavioral economics.


What the audience can learn:
- Which biases are a risk in using digital voice assistants in online environments?
- How can neuro tools and surveys combined give valuable strategic direction?
- What are general consequences of using AI tools for shopping support?
See the full agenda for September 29
See the full agenda for September 30

Register now »
Neuromarketing Science & Business Association | +31(0)30 274 5848 | newsletter | office@nmsba.com
  • Home
  • Agenda
    • Last Year's Agenda
    • Day 1 (last year)
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • Day 2 (last year)
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Sponsors
  • News & Blog
  • Info
    • Theme
    • Visa
    • Program Committee
    • Videos
    • Previous Editions
    • Press
      • Photo Material
    • FAQ
    • Newsletter
  • Register
    • 5 Reasons to Attend the Neuromarketing World Forum