Leveraging Emotion AI to Build Emotionally Powerful Campaigns in Difficult Times
Thursday, September 29 - Main Stage
It has been said ad nauseam recently that we are living in difficult times, but it doesn’t mean it is not true. The turmoil of COVID, the social changes underlying the #BlackLivesMatter and #MeToo movements, and now the terrible war in Ukraine. All these events have changed many people’s lives and the wider population’s emotional well-being in profound ways.
How should businesses respond to these changing moods and contexts? Probably not just in their corporate behavior but also in the way that they communicate with their consumers.
Graham Page will share how in-the-moment emotional reactions to content, have been able to help businesses understand how their campaigns are resonating and can now look back over a decade to understand how consumers’ emotional responses are changing in the face of a changing world.
What the audience can learn:
- General lessons drawn from recent emotional data
- How to use brand purpose in a powerful way
- Tangible tips for creating and planning ad content in difficult times
See the full agenda for September 29
See the full agenda for September 30
Register now »
Thursday, September 29 - Main Stage
It has been said ad nauseam recently that we are living in difficult times, but it doesn’t mean it is not true. The turmoil of COVID, the social changes underlying the #BlackLivesMatter and #MeToo movements, and now the terrible war in Ukraine. All these events have changed many people’s lives and the wider population’s emotional well-being in profound ways.
How should businesses respond to these changing moods and contexts? Probably not just in their corporate behavior but also in the way that they communicate with their consumers.
Graham Page will share how in-the-moment emotional reactions to content, have been able to help businesses understand how their campaigns are resonating and can now look back over a decade to understand how consumers’ emotional responses are changing in the face of a changing world.
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What the audience can learn:
- General lessons drawn from recent emotional data
- How to use brand purpose in a powerful way
- Tangible tips for creating and planning ad content in difficult times
See the full agenda for September 29
See the full agenda for September 30
Register now »