Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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neuro loyalty

Agenda

  • At a glance
  • September 28
  • September 29
    • Brains versus Machine
    • VR & AR
    • Fonterra Case
    • Purpose Marketing
    • Cognitive Conflict
    • Creative Effectiveness
    • Effective Newsletters
    • Neuro Loyalty
    • Neuromarketing EXPO program
  • September 30
  • Agenda
  • /
  • September 29
  • /
  • Neuro Loyalty
Neuro-Loyalty: The EASY Path to Loyal Customers & Engaged Employees
Thursday, September 29 - Main Stage

What do your most valuable customers and employees have in common? They are LOYAL. We all spend far too much on acquiring new customers – advertising, content marketing, social media, sales teams, and more. A loyal customer doesn’t have those costs and is far more likely to do your marketing for you by recommending you to others.

The same logic applies to your people – recruitment and training are expensive. The pandemic has further changed customer behavior and empowered employees to participate in the great resignation. Science-based business expert Roger Dooley will show you how to identify simple changes in customer and employee experience that can drive short-term results and stop losing both customers and team members.


What the audience can learn:
- Why neuro-loyalty is important to both, customer and employee experience
- How behavioral science tools can be part of greater loyalty and engagement
- Simple changes that can drive short-term results and stop losing people (customers and team members)

See the full agenda for September 29
See the full agenda for September 30

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
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