EXPO Program
The state of the industry in 5 talks.
This is a sponsored session.
See the full agenda for September 29
See the full agenda for September 30
Register now »
The state of the industry in 5 talks.
This is a sponsored session.
| 16:00 | 5 Predictions for the Future of Neuromarketing • Which new applications of consumer neuroscience are on the horizon? • Can research become more realistic – without losing experimental control? • How to benefit from neuroscience during every step of product development? Tim Zuidgeest & Tom van Bommel, Unravel Research |
| 16:15 | Powerful combination: In context technology and smartphone eye-tracking The synergy of smartphone eye-tracking and in-context research environments • Capture real-world user behavior on devices that are used the most • Eye-tracking to the next level with the right research environments • How quantitative research and eye-tracking can be combined Philipp Reiter, COO eye square |
| 16:30 | A New Biometric-Based Model of Engagement with Media • Collecting psychophysiological data from thousands of participants real-time • Tester apps, sensors, and automated processing explained • Combining scalable biometrics and computer vision to build second-by-second models of media impact Beatriz Ribeiro, Head of Client Delivery, MindProber |
| 16:45 | Remote Data Collection with iMotions Online: Challenges and Benefits • Webcam-based eye tracking and facial expression analysis • Challenges in experimental variation, and differences in data quality • Business examples of how to add value to your business insights Jessica Wilson, Technical Director, iMotions |
| 17:00 | Case Studies in Real-time Neuromarketing • 3 case studies where real-time feedback was critical • The benefits and key success factors of doing real-time studies • Possible future applications • The need for algorithms to be transparent. Geoff Gill, President, Shimmer Americas |
See the full agenda for September 29
See the full agenda for September 30
Register now »