Neuromarketing World Forum
LOS ANGELES, MARCH 2024
  • Home
  • Agenda
  • Speakers
  • Digital Expo
  • News & Blog
  • Info

EXPO PROGRAM

Agenda

  • At a glance
  • September 28
  • September 29
    • Brains versus Machine
    • VR & AR
    • Fonterra Case
    • Purpose Marketing
    • Cognitive Conflict
    • Creative Effectiveness
    • Effective Newsletters
    • Neuro Loyalty
    • Neuromarketing EXPO program
  • September 30
  • Agenda
  • /
  • September 29
  • /
  • Neuromarketing EXPO program
EXPO Program
Thursday, September 29 - Main Stage 

The state of the industry in 5 talks.
This is a sponsored session.

16:005 Predictions for the Future of Neuromarketing
• Which new applications of consumer neuroscience are on the horizon?
• Can research become more realistic – without losing experimental control?
• How to benefit from neuroscience during every step of product development?
Tim Zuidgeest & Tom van Bommel, Unravel Research
16:15Powerful combination: In context technology and smartphone eye-tracking
The synergy of smartphone eye-tracking and in-context research environments
• Capture real-world user behavior on devices that are used the most
• Eye-tracking to the next level with the right research environments
• How quantitative research and eye-tracking can be combined
Philipp Reiter, COO eye square
16:30A New Biometric-Based Model of Engagement with Media
• Collecting psychophysiological data from thousands of participants real-time
• Tester apps, sensors, and automated processing explained
• Combining scalable biometrics and computer vision to build second-by-second models of media impact
Beatriz Ribeiro, Head of Client Delivery, MindProber
16:45Remote Data Collection with iMotions Online: Challenges and Benefits
• Webcam-based eye tracking and facial expression analysis
• Challenges in experimental variation, and differences in data quality
• Business examples of how to add value to your business insights
Jessica Wilson, Technical Director, iMotions
17:00Case Studies in Real-time Neuromarketing
• 3 case studies where real-time feedback was critical
• The benefits and key success factors of doing real-time studies
• Possible future applications
• The need for algorithms to be transparent.
Geoff Gill, President, Shimmer Americas

See the full agenda for September 29
See the full agenda for September 30

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Digital Expo
  • News & Blog
  • Info
    • Pictures 2022
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ