A message, not for everyone
A use case about making email newsletters effective again!
Let’s be honest, traditional email newsletters aren’t read. By no one but those who create them. But if you use psychological models of motivation to understand your customers driving motives, enhance the email-reading journey by means of EEG and eye-tracking, use existing data to estimate the correct psychological customer segment, and nudge them with the right cues, then mass communication becomes individual and relevant again!
In this anonymized use case, Benny B. Briesemeister shows how the Deloitte Neuroscience Institute (DNI) combined traditional market research with psychological testing and neuroscience methodologies to increase newsletter effectiveness dramatically – without changing any of the business-critical variables like product or price-point.
What the audience can learn:
- How to combine neuroscience with other tools and approaches for greater effect
- How to best communicate with your target group in terms of effectiveness
- Meaningful psychological differences within seemingly homogeneous target groups
- Why how you communicate something is just as important as what you communicate
See the full agenda for September 29
See the full agenda for September 30
Register now »
A use case about making email newsletters effective again!
Let’s be honest, traditional email newsletters aren’t read. By no one but those who create them. But if you use psychological models of motivation to understand your customers driving motives, enhance the email-reading journey by means of EEG and eye-tracking, use existing data to estimate the correct psychological customer segment, and nudge them with the right cues, then mass communication becomes individual and relevant again!
In this anonymized use case, Benny B. Briesemeister shows how the Deloitte Neuroscience Institute (DNI) combined traditional market research with psychological testing and neuroscience methodologies to increase newsletter effectiveness dramatically – without changing any of the business-critical variables like product or price-point.
What the audience can learn:
- How to combine neuroscience with other tools and approaches for greater effect
- How to best communicate with your target group in terms of effectiveness
- Meaningful psychological differences within seemingly homogeneous target groups
- Why how you communicate something is just as important as what you communicate
See the full agenda for September 29
See the full agenda for September 30
Register now »