Neuromarketing World Forum
BERLIN 2022 | SEPTEMBER 28-30
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Effective Newsletters

Agenda

  • Pre-Conference Activities
  • September 29
    • Brains versus Machine
    • VR & AR
    • Fonterra Case
    • Purpose Marketing
    • Cognitive Conflict
    • Creative Effectiveness
    • Effective Newsletters
    • Neuro Loyalty
  • September 30
  • Agenda
  • /
  • September 29
  • /
  • Effective Newsletters
A message, not for everyone
A use case about making email newsletters effective again!
Thursday, September 29 - Main Stage

Let’s be honest, traditional email newsletters aren’t read. By no one but those who create them. But if you use psychological models of motivation to understand your customers driving motives, enhance the email-reading journey by means of EEG and eye-tracking, use existing data to estimate the correct psychological customer segment, and nudge them with the right cues, then mass communication becomes individual and relevant again!

In this anonymized use case, Benny B. Briesemeister shows how the Deloitte Neuroscience Institute (DNI) combined traditional market research with psychological testing and neuroscience methodologies to increase newsletter effectiveness dramatically – without changing any of the business-critical variables like product or price-point.


What the audience can learn:
- How to combine neuroscience with other tools and approaches for greater effect
- How to best communicate with your target group in terms of effectiveness
- Meaningful psychological differences within seemingly homogeneous target groups
- Why how you communicate something is just as important as what you communicate


See the full agenda for September 29
See the full agenda for September 30

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Sample Size
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