Below is the old agenda - to get an impression of the talks and topics (if you like the talks, you can order the complete package of NMWF Berlin videos for 49.50 euros).
New agenda will be announced early November.
Example Agenda day 1 (Berlin 2022 edition)
« Pre-conference activities
Conference day 2 »
New agenda will be announced early November.
Example Agenda day 1 (Berlin 2022 edition)
| 8:30 | Registration |
| 9:00 |
Welcome to the Neuromarketing Capital of the World Carla Nagel, Executive Director, Neuromarketing Science & Business Association Welcome by the Master of Ceremonies Gesa Lischka, Managing Director of the agency KOCHSTRASSE™ |
| 1+1=3: NEUROMARKETING IN COMBINATION WITH OTHER TOOLS | |
| 9:30 | Brain vs Machine: Machine Learning Tools for Ad Testing Compare to Neuromarketing Tools • The pros and cons of neuromarketing and ML-powered metrics • The importance of ‘cognitive ease’, ‘brand attention’, and ‘ad breakthrough’ • Lessons for great (video) ad content Ingrid Nieuwenhuis, Head of Science, expoze.io |
| 10:00 |
Virtual and Augmented Reality in Combination with Neurophysiological Tools • How academia is seeking to understand consumers • What are the findings of recent research funded by the EU (Rhumbo project) • How to setup neuromarketing experiments in a VR/AR setting Aline Simonetti, Researcher, University of Valencia |
| 10:30 | Coffee break |
| NEUROMARKETING INSIGHTS FOR EFFECTIVE COMMUNICATION | |
| 11:15 |
Using Neuromarketing to Grow the Specialty Cheese Category • What to ask, what to observe? • Combining insights from implicit and explicit research methodologies • How to design your research for a combination of implicit and in-store research Tomasz Soluch, Behaviour Prediction and Insights Manager, Fonterra |
| 11:45 |
The World's on Fire, Fancy a Burger? • General lessons drawn from recent data on consumer emotions • Tangible tips for creating and planning ad content in difficult times • Using brand purpose in a powerful way Graham Page, Global Managing Director, Affectiva, a Smart Eye Company |
| 12:15 | Making Email Newsletters Effective Again - How to best communicate in terms of effectiveness, not only efficiency - Meaningful psychological differences within homogeneous target groups - Why how you communicate something is just as important as what you communicate Benny B. Briesemeister, Psychology Professor, IU Internationale Hochschule and Scientific Lead, Deloitte Neuroscience Institute (DNI) |
| 12:45 | Lunch break |
| CONSUMER ATTITUDE AND BEHAVIOR | |
| 14:00 | Understanding Creative Effectiveness • What happens in the brain when we engage with creative artwork? • Competing theories to explain why we find creativity and the arts rewarding • How we can implement these findings into creating powerful ads? Aoife McGuinness, Neuroscience Consultant, HeyLab |
| 14:30 |
Measuring Cognitive Conflict to Predict Attitude and Behavior Change • Multiple approaches to measuring cognitive conflict • How to design research to include these measurements • Predicting and creating behavioral change Rich Timpone, Managing Director Global Science Organization, IPSOS |
| 15:00 |
Coffee break
|
| 15:30 | Neuro-Loyalty: The EASY Path to Loyal Customers & Engaged Employees • Why neuro-loyalty is important • How to use behavioral science and neuromarketing tools for greater customer loyalty and employee engagement • Identifying simple changes that can drive short-term results and stop losing customers and team members Roger Dooley, author of Friction and Brainfluence |
| Neuromarketing World Forum EXPO PROGRAM Sponsored Session | |
| 16:00 | 5 Predictions for the Future of Neuromarketing • Which new applications of consumer neuroscience are on the horizon? • Can research become more realistic – without losing experimental control? • How to benefit from neuroscience during every step of product development? Tim Zuidgeest & Tom van Bommel, Unravel Research |
| 16:15 | Powerful combination: In context technology and smartphone eye-tracking The synergy of smartphone eye-tracking and in-context research environments • Capture real-world user behavior on devices that are used the most • Eye-tracking to the next level with the right research environments • How quantitative research and eye-tracking can be combined Philipp Reiter, COO eye square |
| 16:30 | A New Biometric-Based Model of Engagement with Media • Collecting psychophysiological data from thousands of participants real-time • Tester apps, sensors, and automated processing explained • Combining scalable biometrics and computer vision to build second-by-second models of media impact Beatriz Ribeiro, Head of Client Delivery, MindProber |
| 16:45 | Remote Data Collection with iMotions Online: Challenges and Benefits • Webcam-based eye tracking and facial expression analysis • Challenges in experimental variation, and differences in data quality • Business examples of how to add value to your business insights Jessica Wilson, Technical Director, iMotions |
| 17:00 | Case Studies in Real-time Neuromarketing • 3 case studies where real-time feedback was critical • The benefits and key success factors of doing real-time studies • Possible future applications • The need for algorithms to be transparent. Geoff Gill, President, Shimmer Americas |
| 17:15 | Wrap-up of the day by Master of Ceremonies Gesa Lischka, Managing Director of the agency KOCHSTRASSE™ |
| 17:20 | Networking Drinks |
| 19:00 |
Conference Dinner * The Neuromarketing World Forum Conference dinner is organized in the restaurant of the famous TV Tower on Alexanderplatz. The restaurant offers a breathtaking view of the city of Berlin. Imagine yourself on top of Germany, enjoying food and drinks with the brightest minds in the neuromarketing space! * Check your registration (email September 15) if this is included in your package |
« Pre-conference activities
Conference day 2 »