Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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Day 1

Agenda

  • At a glance
  • September 28
  • September 29
    • Brains versus Machine
    • VR & AR
    • Fonterra Case
    • Purpose Marketing
    • Cognitive Conflict
    • Creative Effectiveness
    • Effective Newsletters
    • Neuro Loyalty
    • Neuromarketing EXPO program
  • September 30
  • Agenda
  • /
  • September 29
Program Thursday, September 29, 2022
8:30Registration / doors open
9:00 Welcome to Berlin!
Carla Nagel, Executive Director, Neuromarketing Science & Business Association

Welcome by the Master of Ceremonies
Gesa Lischka, Managing Director of the agency KOCHSTRASSE™
1+1=3: NEUROMARKETING IN COMBINATION WITH OTHER TOOLS
9:30Brain vs Machine:
Machine Learning Tools for Ad Testing Compare to Neuromarketing Tools

• The pros and cons of neuromarketing and ML-powered metrics
• The importance of ‘cognitive ease’, ‘brand attention’, and ‘ad breakthrough’
• Lessons for great (video) ad content
Ingrid Nieuwenhuis, Head of Science, expoze.io
10:00 Virtual and Augmented Reality in Combination with Neurophysiological Tools
• How academia is seeking to understand consumers
• What are the findings of recent research funded by the EU (Rhumbo project)
• How to setup neuromarketing experiments in a VR/AR setting
Aline Simonetti, Researcher, University of Valencia
10:30Coffee break
NEUROMARKETING INSIGHTS FOR EFFECTIVE COMMUNICATION
11:15 Using Neuromarketing to Grow the Specialty Cheese Category
• What to ask, what to observe?
• Combining insights from implicit and explicit research methodologies
• How to design your research for a combination of implicit and in-store research
Tomasz Soluch
, Behaviour Prediction and Insights Manager, Fonterra
11:45 The World's on Fire, Fancy a Burger?
• General lessons drawn from recent data on consumer emotions
• Tangible tips for creating and planning ad content in difficult times
• Using brand purpose in a powerful way
Graham Page, Global Managing Director, Affectiva, a Smart Eye Company
12:15Making Email Newsletters Effective Again
- How to best communicate in terms of effectiveness, not only efficiency
- Meaningful psychological differences within homogeneous target groups
- Why how you communicate something is just as important as what you communicate
Benny B. Briesemeister, Psychology Professor, IU Internationale Hochschule and Scientific Lead,  Deloitte Neuroscience Institute (DNI)
12:45Lunch break
CONSUMER ATTITUDE AND BEHAVIOR
14:00Understanding Creative Effectiveness
• What happens in the brain when we engage with creative artwork?
• Competing theories to explain why we find creativity and the arts rewarding
• How we can implement these findings into creating powerful ads?
Aoife McGuinness,
 Neuroscience Consultant, HeyLab
14:30 Measuring Cognitive Conflict to Predict Attitude and Behavior Change
• Multiple approaches to measuring cognitive conflict
• How to design research to include these measurements
• Predicting and creating behavioral change
Rich Timpone, Managing Director Global Science Organization, IPSOS
15:00 Coffee break
15:30Neuro-Loyalty:
The EASY Path to Loyal Customers & Engaged Employees

• Why neuro-loyalty is important
• How to use behavioral science and neuromarketing tools for greater customer loyalty and employee engagement
• Identifying simple changes that can drive short-term results and stop losing customers and team members
Roger Dooley, author of Friction and Brainfluence
Neuromarketing World Forum EXPO PROGRAM 
Sponsored Session
16:00 5 Predictions for the Future of Neuromarketing
• Which new applications of consumer neuroscience are on the horizon?
• Can research become more realistic – without losing experimental control?
• How to benefit from neuroscience during every step of product development?
Tim Zuidgeest & Tom van Bommel, Unravel Research
16:15Powerful combination: In context technology and smartphone eye-tracking
The synergy of smartphone eye-tracking and in-context research environments
• Capture real-world user behavior on devices that are used the most
• Eye-tracking to the next level with the right research environments
• How quantitative research and eye-tracking can be combined
Philipp Reiter, COO eye square
16:30A New Biometric-Based Model of Engagement with Media
• Collecting psychophysiological data from thousands of participants  real-time
• Tester apps, sensors, and automated processing explained
• Combining scalable biometrics and computer vision to build second-by-second models of media impact
Beatriz Ribeiro, Head of Client Delivery, MindProber
16:45Remote Data Collection with iMotions Online: Challenges and Benefits
• Webcam-based eye tracking and facial expression analysis
• Challenges in experimental variation, and differences in data quality
• Business examples of how to add value to your business insights
Jessica Wilson, Technical Director, iMotions
17:00Case Studies in Real-time Neuromarketing
• 3 case studies where real-time feedback was critical
• The benefits and key success factors of doing real-time studies
• Possible future applications
• The need for algorithms to be transparent.
Geoff Gill, President, Shimmer Americas
17:15Wrap-up of the day by Master of Ceremonies
Gesa Lischka,
Managing Director of the agency KOCHSTRASSE™
17:20Networking Drinks
19:00 Conference Dinner *
The Neuromarketing World Forum Conference dinner is organized in the restaurant of the famous TV Tower on Alexanderplatz. The restaurant offers a breathtaking view of the city of Berlin.

Imagine yourself on top of Germany, enjoying food and drinks with the brightest minds in the neuromarketing space!

* Check your registration (email September 15) if this is included in your package

Register Now

« Pre-conference activities

Conference day 2 »
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  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
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  • Digital Expo
  • News & Blog
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