Neuromarketing World Forum
BERLIN 2022 | SEPTEMBER 28-30
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Day 1

Agenda

  • Pre-Conference Activities
  • September 29
    • Brains versus Machine
    • VR & AR
    • Fonterra Case
    • Purpose Marketing
    • Cognitive Conflict
    • Creative Effectiveness
    • Effective Newsletters
    • Neuro Loyalty
  • September 30
  • Agenda
  • /
  • September 29
Program Thursday, September 29, 2022
9:15 Welcome to Berlin!
Carla Nagel, Executive Director, Neuromarketing Science & Business Association

Gesa Lischka, Managing Director of the agency KOCHSTRASSE™ is the Master of Ceremonies of the 10th edition of the Neuromarketing World Forum
1+1=3: NEUROMARKETING IN COMBINATION WITH OTHER TOOLS
9:45Brain vs Machine:
Machine Learning Tools for Ad Testing Compare to Neuromarketing Tools

• The pros and cons of neuromarketing and ML-powered metrics
• The importance of ‘cognitive ease’, ‘brand attention’, and ‘ad breakthrough’
• Lessons for great (video) ad content
Ingrid Nieuwenhuis, Head of Science, Alpha.One
10:15 Virtual and Augmented Reality in Combination with Neurophysiological Tools
• How academia is seeking to understand consumers
• What are the findings of recent research funded by the EU (Rhumbo project)
• How to setup neuromarketing experiments in a VR/AR setting
Aline Simonetti, Researcher, University of Valencia
10:45Coffee break
NEUROMARKETING INSIGHTS FOR EFFECTIVE COMMUNICATION
11:15 Using Neuromarketing to Grow the Specialty Cheese Category
• What to ask, what to observe?
• Combining insights from implicit and explicit research methodologies
• How to design your research for a combination of implicit and in-store research
Tomasz Soluch
, Behaviour Prediction and Insights Manager, Fonterra
11:45 The World's on Fire, Fancy a Burger?
• General lessons drawn from recent data on consumer emotions
• Tangible tips for creating and planning ad content in difficult times
• Using brand purpose in a powerful way
Graham Page, Global Managing Director, Affectiva, a Smart Eye Company
12:15Making Email Newsletters Effective Again
- How to best communicate in terms of effectiveness, not only efficiency
- Meaningful psychological differences within homogeneous target groups
- Why how you communicate something is just as important as what you communicate
Benny B. Briesemeister, Psychology Professor, IU Internationale Hochschule and Scientific Lead,  Deloitte Neuroscience Institute (DNI)
12:45Lunch break
CONSUMER ATTITUDE AND BEHAVIOR
13:45Understanding Creative Effectiveness
• What happens in the brain when we engage with creative artwork?
• Competing theories to explain why we find creativity and the arts rewarding
• How we can implement these findings into creating powerful ads?
Aoife McGuinness,
 Neuroscience Consultant, HeyLab
14:15 Measuring Cognitive Conflict to Predict Attitude and Behavior Change
• Multiple approaches to measuring cognitive conflict
• How to design research to include these measurements
• Predicting and creating for behavioral change
Rich Timpone, Managing Director, Ipsos
14:45Neuro-Loyalty: 
The EASY Path to Loyal Customers & Engaged Employees

• Why neuro-loyalty is important
• How to use behavioral science and neuromarketing tools for greater customer loyalty and employee engagement
• Identifying simple changes that can drive short-term results and stop losing customers and team members
Roger Dooley, author of Friction and Brainfluence
15:15 Coffee break
CONSUMER BEHAVIORAL CLIENT PANEL
15:45Neuromarketing Client Panel
• Neuromarketing in business: barriers and opportunities
• What are organizational challenges in setting up new neuromarketing research
• Low hanging fruits neuro initiatives with low risk, low investment, and high reward

Consumer insights professionals share their neuromarketing experiences
16:15Neuromarketing World Forum EXPO PROGRAM
Neuromarketing vendors present their latest technologies and innovations in neuromarketing. Presentations are given by:
• Unravel Research
• Eye square
• Mind Prober
• iMotions
• Shimmer
(this is a sponsored session)
17:30 Wrap-up of the day by Master of Ceremonies
Gesa Lischka,
Managing Director of the agency KOCHSTRASSE™
17:35 Networking Drinks
19:30 Conference Dinner
The Neuromarketing World Forum Conference dinner is organized in the restaurant of the famous TV Tower on Alexanderplatz. The restaurant offers a breathtaking view of the city of Berlin.

Imagine yourself on top of Germany, enjoying food and drinks with the brightest minds in the neuromarketing space!

(included if you register before June 30)

Register Now

« Pre-conference activities

Conference day 2 »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Sample Size
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    • 5 Reasons to Attend the Neuromarketing World Forum