Program Thursday, September 29, 2022
« Pre-conference activities
Conference day 2 »
| 9:15 |
Welcome to Berlin! Carla Nagel, Executive Director, Neuromarketing Science & Business Association Gesa Lischka, Managing Director of the agency KOCHSTRASSE™ is the Master of Ceremonies of the 10th edition of the Neuromarketing World Forum |
| 1+1=3: NEUROMARKETING IN COMBINATION WITH OTHER TOOLS | |
| 9:45 | Brain vs Machine: Machine Learning Tools for Ad Testing Compare to Neuromarketing Tools • The pros and cons of neuromarketing and ML-powered metrics • The importance of ‘cognitive ease’, ‘brand attention’, and ‘ad breakthrough’ • Lessons for great (video) ad content Ingrid Nieuwenhuis, Head of Science, Alpha.One |
| 10:15 |
Virtual and Augmented Reality in Combination with Neurophysiological Tools • How academia is seeking to understand consumers • What are the findings of recent research funded by the EU (Rhumbo project) • How to setup neuromarketing experiments in a VR/AR setting Aline Simonetti, Researcher, University of Valencia |
| 10:45 | Coffee break |
| NEUROMARKETING INSIGHTS FOR EFFECTIVE COMMUNICATION | |
| 11:15 |
Using Neuromarketing to Grow the Specialty Cheese Category • What to ask, what to observe? • Combining insights from implicit and explicit research methodologies • How to design your research for a combination of implicit and in-store research Tomasz Soluch, Behaviour Prediction and Insights Manager, Fonterra |
| 11:45 |
The World's on Fire, Fancy a Burger? • General lessons drawn from recent data on consumer emotions • Tangible tips for creating and planning ad content in difficult times • Using brand purpose in a powerful way Graham Page, Global Managing Director, Affectiva, a Smart Eye Company |
| 12:15 | Making Email Newsletters Effective Again - How to best communicate in terms of effectiveness, not only efficiency - Meaningful psychological differences within homogeneous target groups - Why how you communicate something is just as important as what you communicate Benny B. Briesemeister, Psychology Professor, IU Internationale Hochschule and Scientific Lead, Deloitte Neuroscience Institute (DNI) |
| 12:45 | Lunch break |
| CONSUMER ATTITUDE AND BEHAVIOR | |
| 13:45 | Understanding Creative Effectiveness • What happens in the brain when we engage with creative artwork? • Competing theories to explain why we find creativity and the arts rewarding • How we can implement these findings into creating powerful ads? Aoife McGuinness, Neuroscience Consultant, HeyLab |
| 14:15 |
Measuring Cognitive Conflict to Predict Attitude and Behavior Change • Multiple approaches to measuring cognitive conflict • How to design research to include these measurements • Predicting and creating for behavioral change Rich Timpone, Managing Director, Ipsos |
| 14:45 | Neuro-Loyalty: The EASY Path to Loyal Customers & Engaged Employees • Why neuro-loyalty is important • How to use behavioral science and neuromarketing tools for greater customer loyalty and employee engagement • Identifying simple changes that can drive short-term results and stop losing customers and team members Roger Dooley, author of Friction and Brainfluence |
| 15:15 | Coffee break |
| CONSUMER BEHAVIORAL CLIENT PANEL | |
| 15:45 | Neuromarketing Client Panel • Neuromarketing in business: barriers and opportunities • What are organizational challenges in setting up new neuromarketing research • Low hanging fruits neuro initiatives with low risk, low investment, and high reward Consumer insights professionals share their neuromarketing experiences |
| 16:15 | Neuromarketing World Forum EXPO PROGRAM Neuromarketing vendors present their latest technologies and innovations in neuromarketing. Presentations are given by: • Unravel Research • Eye square • Mind Prober • iMotions • Shimmer (this is a sponsored session) |
| 17:30 | Wrap-up of the day by Master of Ceremonies Gesa Lischka, Managing Director of the agency KOCHSTRASSE™ |
| 17:35 | Networking Drinks |
| 19:30 |
Conference Dinner The Neuromarketing World Forum Conference dinner is organized in the restaurant of the famous TV Tower on Alexanderplatz. The restaurant offers a breathtaking view of the city of Berlin. Imagine yourself on top of Germany, enjoying food and drinks with the brightest minds in the neuromarketing space! (included if you register before June 30) |
« Pre-conference activities
Conference day 2 »