New: Neuromarketing Retail Safari
September 28 | 13:30 - 17:30
The Neuromarketing Retail Safari in Berlin
explores shopper-centric experiences in one of the coolest cities in the world!
Shopper perception and buying decision-making are crucial success factors of physical stores.
In order to maximize the retail performance an intuitive shopping experience is needed; from store layout to packaging, from signing to pricing, from experience to brand assets. Neuromarketing helps retailers to decipher the vital subconscious buying decision mechanisms and how to adapt them to the physical store environment.
Find out how brick-and-mortar retail brings neuromarketing to life.Your neuromarketing tour guide: Art Frickus
PS. Note that this safari is only open to a limited number of people, is only bookable in combination with NMWF registrations, and most importantly: the safari will be sold out soon. Do not hesitate any longer if you think this is the best activity to start your neuro-Berlin-city-trip!