8:30: Registration open
Foyer of the Loft room of the Alte Münze (Am Krögel 2, 10179 Berlin)
9:00 - 12:00 Pre-conference masterclass 'Introduction to Neuromarketing' *
- What is neuromarketing?
- What are the main neuromarketing methods?
- Which cognitive processes matter in advertising and how to measure them?
Michael E. Smith, Founder and Principal Scientist, Adaptation Research
13:30 - 17:30 Neuromarketing Retail Safari Berlin *
Explore shopper-centric shopping experiences in one of the coolest cities in the world!
Shopper perception and buying decision-making are crucial success factors of physical stores. In order to maximize the retail performance an intuitive shopping experience is needed; from store layout to packaging, from signing to pricing, from consumer experience to brand assets.
Neuromarketing helps retailers decipher the vital subconscious buying decision mechanisms and how to adapt them to the physical store environment. During the Neuromarketing Retail Tour in Berlin, we will find out how brick-and-mortar retail brings neuromarketing to practice.
Art Frickus, Shopper Marketing Expert, Conspicuous
18:30 - 21:30 Opening Dinner *
Good food, drinks, great company
You will join us in the oldest restaurant in Berlin! (Re)connect with the great minds of the industry, and enjoy German food and some drinks. A good way to kick off your Neuromarketing World Forum!
Restaurant ‘Zur letzten Instanz’
Waisenstrasse 14-16, Berlin (walking distance from the conference venue)
Timing: 18:30 – 22:30
* Check your registration (email September 15) if this is included in your package
Conference day 1 »
Conference day 2 »