Neuromarketing World Forum
LOS ANGELES, MARCH 2024
  • Home
  • Agenda
  • Speakers
  • Digital Expo
  • News & Blog
  • Info

Pre-conference activities

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
  • Agenda
  • /
  • September 28
Pre-Conference Activities
Wednesday, September 28, 2022

8:30: Registration / doors open
Foyer of the Loft room of the  Alte Münze (Am Krögel 2, 10179 Berlin)

9:00 - 12:00 Pre-conference
masterclass 'Introduction to Neuromarketing' *
- What is neuromarketing?
- What are the main neuromarketing methods?
- Which cognitive processes matter in advertising and how to measure them?
Michael E. Smith, Founder and Principal Scientist, Adaptation Research

13:30 - 17:30 Neuromarketing Retail Safari Berlin *
Explore shopper-centric shopping experiences in one of the coolest cities in the world!
Shopper perception and buying decision-making are crucial success factors of physical stores. In order to maximize the retail performance an intuitive shopping experience is needed; from store layout to packaging, from signing to pricing, from consumer experience to brand assets.

Neuromarketing helps retailers decipher the vital subconscious buying decision mechanisms and how to adapt them to the physical store environment. During the Neuromarketing Retail Tour in Berlin, we will find out how brick-and-mortar retail brings neuromarketing to practice.
Art Frickus
, Shopper Marketing Expert, Conspicuous

18:30 - 21:30 Opening Dinner *
Good food, drinks, great company

You will join us in the oldest restaurant in Berlin! (Re)connect with the great minds of the industry, and enjoy German food and some drinks. A good way to kick off your Neuromarketing World Forum!

Restaurant ‘Zur letzten Instanz’
Waisenstrasse 14-16, Berlin (walking distance from the conference venue)

Timing: 18:30 – 22:30

* Check your registration (email September 15) if this is included in your package


Register Now

Conference day 1 »
Conference day 2 »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Digital Expo
  • News & Blog
  • Info
    • Pictures 2022
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ