What makes a good and motivating narrative
Friday, September 24 - Main Stage
Engaging narratives involve moral conflict - sure: But what is moral conflict and how to analyze it at scale?
We argue that moral conflict, which is driven by humans’ innate moral intuitions, is a critical component that permeates universally engaging narratives. Moral intuitions and conflict play an instrumental role in decision-making processes, including group-formation, voting, persuasion, charitable donations, message diffusion, and in the selection, valuation, and production of media content. Yet, empirical assessments of the kinds of moral conflicts that are present in narratives, shape their popularity, and motivate audiences to act are rare. To fill this gap, Rene Weber's team introduces the Moral Narrative Analyzer platform (MoNA ). In his talk, Rene will explain how MoNA provides detailed analyses of moral conflict and narrative appeal at scale, and discuss MoNA’s application in movie/ad performance models and in neurocinematics studies.
The audience will learn more about:
- Narrative engagement
- Moral intuitions and conflict
- Movie and ad performance models
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »
Friday, September 24 - Main Stage
Engaging narratives involve moral conflict - sure: But what is moral conflict and how to analyze it at scale?
We argue that moral conflict, which is driven by humans’ innate moral intuitions, is a critical component that permeates universally engaging narratives. Moral intuitions and conflict play an instrumental role in decision-making processes, including group-formation, voting, persuasion, charitable donations, message diffusion, and in the selection, valuation, and production of media content. Yet, empirical assessments of the kinds of moral conflicts that are present in narratives, shape their popularity, and motivate audiences to act are rare. To fill this gap, Rene Weber's team introduces the Moral Narrative Analyzer platform (MoNA ). In his talk, Rene will explain how MoNA provides detailed analyses of moral conflict and narrative appeal at scale, and discuss MoNA’s application in movie/ad performance models and in neurocinematics studies.
The audience will learn more about:
- Narrative engagement
- Moral intuitions and conflict
- Movie and ad performance models
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »