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Friday, september 24

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
    • The Science of Retail Displays
    • Sensates on the Skin: a Touchy Subject
    • Music Neuroscience to Capture Consumer Attention
    • What makes a good and motivating narrative
    • Telling More Impactful Stories with Digital Ads
    • Breaking the 10-Second Attention Span Barrier
    • The Persuasion Code
    • How LinkedIn Uses Neuro to Understand Brand Impact
    • Value of a Memory: Theory and Applications
  • Agenda
  • /
  • Day 2 (cancelled)
  • /
  • The Science of Retail Displays
The Science of Retail Displays
Friday, September 24 - Main Stage

Uma R. Karmarkar will discuss how the timing and context-dependent framing of information influences decision-making. In pursuing this work, she combines methods from consumer psychology and behavioral economics with neuroimaging, allowing her to study both conscious and unconscious processes. In her talk "The Science of Retail Displays'' she will tap into the neural difference for browsing vs. buying, for linking vs. choosing and how to frame consumers for their purchase decision.
Uma R. Karmarkar, Assistant Professor, Rady School of Management

What the audience can learn:
- The neural differences between browsing and buying
- The way people think about the value of individual products vs. multi-item displays
- Insights on consumer attention vs. purchase behavior in a retail setting

See full agenda on Thursday, September 23
See full agenda on Friday, September 24

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
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    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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