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FRIDAY, september 24

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
    • The Science of Retail Displays
    • Sensates on the Skin: a Touchy Subject
    • Music Neuroscience to Capture Consumer Attention
    • What makes a good and motivating narrative
    • Telling More Impactful Stories with Digital Ads
    • Breaking the 10-Second Attention Span Barrier
    • The Persuasion Code
    • How LinkedIn Uses Neuro to Understand Brand Impact
    • Value of a Memory: Theory and Applications
  • Agenda
  • /
  • Day 2 (cancelled)
  • /
  • The Persuasion Code
The Persuasion Code
How to Apply Neuroscience for More Effective Communication?

Friday, September 24 - Main Stage

What if you could apply a scientific way to persuade more effectively? Christophe Morin developed a new persuasion theory informed by neuroscience. Join Christophe, and learn more about this new scientific model, unveiled in his recent book ‘The Persuasion Code.’

Learn how to use neuroscience principles to predict and explain the effect of messages on our brains. Find out more about the role of attention, emotions, and cognitive effort in predicting audience engagement, and discover how you can create persuasive, brain-friendly messages effectively.


What the audience can learn:
- How two competing brain systems manage our response to persuasive messages
- The elements and catalysts that explain the chemistry of persuasion
- A practical approach in embedding neuroscience in your marketing and sales

See full Neuromarketing World Forum agenda for September 23
See full Neuromarketing World Forum agenda for September 24

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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  • Digital Expo
  • News & Blog
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