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friday, September 24

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
    • The Science of Retail Displays
    • Sensates on the Skin: a Touchy Subject
    • Music Neuroscience to Capture Consumer Attention
    • What makes a good and motivating narrative
    • Telling More Impactful Stories with Digital Ads
    • Breaking the 10-Second Attention Span Barrier
    • The Persuasion Code
    • How LinkedIn Uses Neuro to Understand Brand Impact
    • Value of a Memory: Theory and Applications
  • Agenda
  • /
  • Day 2 (cancelled)
  • /
  • Telling More Impactful Stories with Digital Ads
Telling More Impactful Stories with Digital Ads
Friday, September 24- Main Stage

What are the unconscious entertainment factors behind YouTube’s most appealing digital ads – and how does this compare to consumers’ responses to TV advertising? Yener Girişken addresses these questions as he presents findings of an EEG and eye-tracking study on YouTube’s ‘leader ads.’

Yener will share never-seen-before learnings on digital storytelling – adapted by major advertising agencies – and find out how to create more ‘customer unconscious oriented’ outputs as a part of your media plan!

What the audience can learn:
- Unconscious entertainment factors in leading digital ads
- Why consumers respond differently to TV and digital ads
- Fresh insights on digital storytelling

See full Neuromarketing World Forum agenda for September 23
See full Neuromarketing World Forum agenda for September 24

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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  • Digital Expo
  • News & Blog
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