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  Day 2

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
    • The Science of Retail Displays
    • Sensates on the Skin: a Touchy Subject
    • Music Neuroscience to Capture Consumer Attention
    • What makes a good and motivating narrative
    • Telling More Impactful Stories with Digital Ads
    • Breaking the 10-Second Attention Span Barrier
    • The Persuasion Code
    • How LinkedIn Uses Neuro to Understand Brand Impact
    • Value of a Memory: Theory and Applications
  • Agenda
  • /
  • Day 2 (cancelled)
9:25 Welcome back
(the below is the old agenda, before postponing, we are communicating with all speakers and try to have as few updates as possible, we'll keep you posted)
THE SCIENCE BEHIND CONSUMER DECISION MAKING
9:45 The Science of Retail Displays
Combining marketing, behavioral economics, neuroscience, and psychology to improve consumer communication
• The neural differences between browsing a set and buying from it
• How people think about the value of individual products vs. multi-item displays
• Insights on consumer attention vs. purchase behavior in a retail setting
Uma R. Karmarkar, Assistant Professor, Rady School of Management
10:35 Music Neuroscience to Capture Consumer Attention
• How music neuroscience can help you capture attention and drive engagement
• Using music to engage multiple age groups simultaneously
• Best practices to employ music for a better experience and more engagement
Julia Jones, Founder, Found in Music
11:00Coffee break
THE NEUROSCIENCE OF STORYTELLING
11:30 What Makes a Good and Motivating Narrative?
• The role of intuitions and conflict play in decision-making processes
• How to measure narrative appeal at scale?
• Consequences for movie/ad performance models
Frederic R. Hopp, Senior Researcher, Media Neuroscience Lab
Rene Weber, Director, Media Neuroscience Lab
11:55A Total Understanding of Decision Making
- Dynamic Decision-Making
- Complementary Role of Neurophysiological Channels
- Integrated Real-Life Measurement of Arousal to Evaluate Media Content
Manuel Garcia-Garcia, Global Science Organization, IPSOS
12:20Lunch break
FROM NEURO TO ACTIONABLE TACTICS
1:50 Breaking the 10-Second Attention Span Barrier
• Why cat videos no longer do the trick
• How to harness the power of psychology to boost conversion and revenue
• Tangible ways to attract customers and increase engagement in 10 seconds
Hope Horner, Founder, Lemonlight
2:15The Persuasion Code:
How to Apply Neuroscience for More Effective Communication?
• Why most efforts to persuade others are not optimized for the brain
• How customers use their brain to make (buying) decisions
• How to develop better marketing and sales messages based on neuroscience
Christophe Morin, CEO, SalesBrain
2:40Coffee break
MEMORY, BRANDING, AND BEING TOP OF MIND
3:10 How LinkedIn Uses Neuro to Understand Brand Impact
• Comparing a brand’s impact in the context of online platforms
• How EEG was used to compare ad effectiveness
• Understanding the concept and impact of “trust” on advertising
Rogier Verhulst, Senior Director Market Research, LinkedIn
3:35 Value of a Memory: Theory and Applications
• The importance of a brand or product to be "top-of-mind" 
• How being top-of-mind influence consumer choice remains challenging.
• A novel computational neuroscience model of memory
• Precisely and accurately predicting the value of being top-of-mind
Ming Hsu, Associate Professor, and William Halford Jr. Family Chair in Marketing at the University of California
4:00 Wrap-up, the announcement of the 2021 destination
Start networking drinks: 16:15
Register Now
« Day 1  « Pre-conference activities
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    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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