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tHURSDAY, septembe 23

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
    • Keynote by world-leading neuroscientist Antonio Damasio
    • The Branded (Content) Brain
    • The Neural Mechanisms Behind Engagement
    • Emotion Polling with Photos
    • Measure Emotions in Focus Groups
    • Neuro’s Reliability in Testing Digital Ads
    • Validating Neuro Indicators on Media Touchpoints
    • Shaping Implicit Minds to Influence Consumer Behavior
    • Future-Proof Your Customer Experience
    • Expo Program 2020
    • Conference Dinner
  • Day 2 (cancelled)
  • Agenda
  • /
  • Day 1 (cancelled)
  • /
  • Validating Neuro Indicators on Media Touchpoints
Validating Neuro Indicators on Media Touchpoints
Thursday, September 23 - Main Stage

To what extent can neuro data and implicit indicators predict real-world sales? Jacques Blanchard, Jeff Bander, and Michael Schiessl present a huge validation study where consumers experienced various media touchpoints in a cluttered context, such as TV, online media, and print, as well as pack and shelf experience.

To investigate how to link neuro, implicit, and explicit data with real-world sales, researchers assessed several neuro techniques: EEG, EDA, facial expression tracking, eye-tracking, reaction time, questionnaires, and consumer choice. Where does neuro and implicit make a difference? Join Jacques, Jeff, and Michael, and find out.

What the audience can learn:
- Results of a new study on neuro’s effectiveness in predicting sales
- Fresh business insights about the importance of user experience
- Why it’s important to combine and synchronize various media touchpoints   

See full agenda on Thursday, September 23
See full agenda on Friday, September 24

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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