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THURSDAY, september 23

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
    • Keynote by world-leading neuroscientist Antonio Damasio
    • The Branded (Content) Brain
    • The Neural Mechanisms Behind Engagement
    • Emotion Polling with Photos
    • Measure Emotions in Focus Groups
    • Neuro’s Reliability in Testing Digital Ads
    • Validating Neuro Indicators on Media Touchpoints
    • Shaping Implicit Minds to Influence Consumer Behavior
    • Future-Proof Your Customer Experience
    • Expo Program 2020
    • Conference Dinner
  • Day 2 (cancelled)
  • Agenda
  • /
  • Day 1 (cancelled)
  • /
  • Shaping Implicit Minds to Influence Consumer Behavior
Shaping Implicit Minds to Influence Consumer Behavior
Thursday, September 23 - Main Stage

Despite the amazing research to reveal what consumers think and feel, the real (and somewhat puzzling) challenge has been: applying what we know. Neuromarketers are often left wondering, ‘How do we create and change implicit thoughts and feelings in ways that produce the behavior we seek?’

In his speech, Paul Conner addresses this question, as he offers the latest insights on how behavioral scientists are finding ways to shape implicit thoughts and feelings. He shares the five most compelling behavioral-science-based strategies, along with examples and the theories behind them.

What the audience can learn:
- The latest on what implicit thoughts and feelings are
- The five most compelling strategies to shape implicit thoughts and feelings
- The associative and propositional theories behind these strategies

See full agenda on Thursday, September 23
See full agenda on Friday, September 24

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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