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tHURSDAY, september 23

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
    • Keynote by world-leading neuroscientist Antonio Damasio
    • The Branded (Content) Brain
    • The Neural Mechanisms Behind Engagement
    • Emotion Polling with Photos
    • Measure Emotions in Focus Groups
    • Neuro’s Reliability in Testing Digital Ads
    • Validating Neuro Indicators on Media Touchpoints
    • Shaping Implicit Minds to Influence Consumer Behavior
    • Future-Proof Your Customer Experience
    • Expo Program 2020
    • Conference Dinner
  • Day 2 (cancelled)
  • Agenda
  • /
  • Day 1 (cancelled)
  • /
  • Neuro’s Reliability in Testing Digital Ads
In Neuro We Trust?
Neuro’s Reliability in Testing Digital Ads

Thursday, September 23 - Main Stage

As digital advertising has risen to prominence, companies are increasingly relying on neuroscience to connect with consumers. With any research – but especially with research that informs such high-stakes decisions – it’s important to know how reliable the measures are. How certain can we be that our test results are not simply statistical noise?

Brendan Murray (iMotions) and Julia Trabulsi (Facebook) answer exactly that question. Exploring an easy, open-source tool to help researchers test the reliability of their results, they remove some of the mystique surrounding the interpretation of neuromarketing data. In this presentation, you will learn new ways of thinking about your research and to make sure you are making the best advertising decisions possible!

What the audience can learn:
- The importance of understanding how reliable your data is
- How to think about – and interpret – data differently
- How to avoid costly incorrect decisions in ad testing

See full agenda on Thursday, September 23
See full agenda on Friday, September 24

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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