The Neuromarketing World Forum
Where science meets business
  • Home
  • Agenda
  • Speakers
  • Digital Expo
  • News & Blog
  • Sponsors
  • Info
  • Register

THURSDAY, september 23

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
    • Keynote by world-leading neuroscientist Antonio Damasio
    • The Branded (Content) Brain
    • The Neural Mechanisms Behind Engagement
    • Emotion Polling with Photos
    • Measure Emotions in Focus Groups
    • Neuro’s Reliability in Testing Digital Ads
    • Validating Neuro Indicators on Media Touchpoints
    • Shaping Implicit Minds to Influence Consumer Behavior
    • Future-Proof Your Customer Experience
    • Expo Program 2020
    • Conference Dinner
  • Day 2 (cancelled)
  • Agenda
  • /
  • Day 1 (cancelled)
  • /
  • Emotion Polling with Photos
Emotion Polling with Photos
Thursday, September 23 - Main Stage

Elissa Moses
presents a new advancement in Implicit Association Testing (IAT): Pictorial Implicit Association Testing (PIAT). Two years in the making, and unlike anything else, PIAT leverages a photo deck of over 2,000 images, corresponding to 32 emotions, to enable rich emotional profiling of associations with brands, concepts, and even political candidates.

PIAT has already been applied across several CPG categories, retail, and services, as well as public policy and political parties. Join Elissa to hear the results of two case studies, and to learn how PIAT’s deep, discriminating and validated results can help you understand emotions and feelings in a concrete, comparable way, across primes or stimuli.

What the audience can learn:
- The advantages PIAT offers to the industry
- Qualitative and quantitative applications of PIAT (including two case studies)
- How you can get access to the method

See full agenda on Thursday, September 23
See full agenda on Friday, September 24

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
  • Speakers
  • Digital Expo
  • News & Blog
  • Sponsors
    • Opportunities
  • Info
    • Videos
    • Program Committee
    • Previous Editions
    • Newsletter
  • Register
    • 5 Reasons to Attend the Neuromarketing World Forum
    • Convince Your Company
    • Cancellation Policy
    • NMSBA Fanpoints