September 22, 2020
1:30 - 4:15 Pre-conference masterclass 'Introduction to Neuromarketing'
- What is neuromarketing?
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
Steve Genco, Author, Speaker and Advisor at Intuitive Consumer Insights (confirmed his participation in the postponed event)
4:30 - 5:30 Pre-Conference Interactive Meet-Up: Meet New Attendees and NMSBA members
Start the Neuromarketing World Forum by making some new friends!
At the NMSBA Meet-Up, you can meet and greet NMSBA members, and people who never attended the Neuromarketing World Forum before.
During this interactive session Rogier Verhulst (LinkedIn), Dong-Seon Chang (Hyundai Motor Group), and Andy Smith VP Consumer Insights, Flowers Foods will share how they use neuromarketing in practice.
7:30 - 10:30 Opening Dinner
Good food, drinks, great company, conveniently held at the conference venue.
Millennium Biltmore Hotel - Bernard’s Rendezvous Court
1:30 - 4:15 Pre-conference masterclass 'Introduction to Neuromarketing'
- What is neuromarketing?
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
Steve Genco, Author, Speaker and Advisor at Intuitive Consumer Insights (confirmed his participation in the postponed event)
4:30 - 5:30 Pre-Conference Interactive Meet-Up: Meet New Attendees and NMSBA members
Start the Neuromarketing World Forum by making some new friends!
At the NMSBA Meet-Up, you can meet and greet NMSBA members, and people who never attended the Neuromarketing World Forum before.
During this interactive session Rogier Verhulst (LinkedIn), Dong-Seon Chang (Hyundai Motor Group), and Andy Smith VP Consumer Insights, Flowers Foods will share how they use neuromarketing in practice.
7:30 - 10:30 Opening Dinner
Good food, drinks, great company, conveniently held at the conference venue.
Millennium Biltmore Hotel - Bernard’s Rendezvous Court
