The Neuromarketing World Forum
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Pre-conference activities

Agenda

This event was canceled due to the pandemic

1:30 - 4:15 
Pre-conference masterclass 'Introduction to Neuromarketing'
- What is neuromarketing?
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
Steve Genco, Author, Speaker and Advisor at Intuitive Consumer Insights

4:30 - 5:30 Pre-Conference Interactive Meet-Up: Meet New Attendees and NMSBA members
Start the Neuromarketing World Forum by making some new friends! 

At the NMSBA Meet-Up, you can meet and greet NMSBA members, and people who never attended the Neuromarketing World Forum before.

During this interactive session Rogier Verhulst (LinkedIn), Dong-Seon Chang (Hyundai Motor Group), and Andy Smith VP Consumer Insights, Flowers Foods will share how they use neuromarketing in practice.

7:30 - 10:30 Opening Dinner
Good food, drinks, great company, conveniently held at the conference venue.
Millennium Biltmore Hotel - Bernard’s Rendezvous Court

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NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
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