Music and the Consumer's Mind
Music Optimization for Video Ads
Fr. March 9 12:15 'The Glass House'ielsen Consumer Neuroscience has performed several studies that involve comparing two or more videos that differ only in the musical selection.
Dr. Bradley Vines will provide an overview of research on music and marketing as well as blinded case study examples that involved the impact music has on advertisement performance.
- Considerations for the selection of music for TV ads
- Gain guidance on how to assess the value of popular music in advertising