Why They Evoke Shopper Desire
Fr. March 9 13:45 'The Glass House'
Dr. Roeland Dietvorst will discuss how to unravel the drivers of consumer decision making in different retail settings, by presenting an fMRI study on the neuroscience behind the success and up-rise of utilitarian style retailers.
- How different retail environments have an effect in the brain's reward center
- Understand how an environment’s design aspects trigger impulsive buying