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Thursday, March 14

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
What Is the True ROI of Neuromarketing?
Friday March 15, 11:15 am - Main Stage

What are the true profit margins involved in neuromarketing? Why is it so important that we calculate the effect of marketing? And: (when) is neuro predictive beyond traditional measures?

Roeland Dietvorst presents an effort to estimate the ROI of neuromarketing. He shares insights about the uplifts in relative effect, neuro’s profit margins, and the importance and challenges of calculating the true effect of marketing. He also reveals findings of a neuro-forecasting study Alpha.One conducted in collaboration with the Erasmus University Rotterdam, which compares predictions about the market success of stocks. 

What the audience can learn:
- Insights on the ROI of neuromarketing
- How a marketing mix model enables us to calculate the effect of marketing
- Whether and when neuro is predictive beyond traditional measures

Download the full Neuromarketing World Forum agenda
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    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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