Friday March 15, 11:15 am - Main Stage
What are the true profit margins involved in neuromarketing? Why is it so important that we calculate the effect of marketing? And: (when) is neuro predictive beyond traditional measures?
Roeland Dietvorst presents an effort to estimate the ROI of neuromarketing. He shares insights about the uplifts in relative effect, neuro’s profit margins, and the importance and challenges of calculating the true effect of marketing. He also reveals findings of a neuro-forecasting study Alpha.One conducted in collaboration with the Erasmus University Rotterdam, which compares predictions about the market success of stocks.
What the audience can learn:
- Insights on the ROI of neuromarketing
- How a marketing mix model enables us to calculate the effect of marketing
- Whether and when neuro is predictive beyond traditional measures