Thursday, March 14

Practitioners and academics in neuromarketing research have different interests, timelines and goal posts for success. How do we transcend these barriers? And why should we? In this talk, Caroline Yoon discusses the practical challenges in collaboration between industry and academia, and gives us examples of research agendas that satisfy the requirements of both.

What the audience can learn:
- How the gap between industry and academia serves as a barrier to collaboration
- How neuromarketing research would benefit from transcending these barriers
- Opportunities for research agendas of mutual interest