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Thursday, March 14

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
Friday March 15, 09:45 am - Main Stage

Practitioners and academics in neuromarketing research have different interests, timelines and goal posts for success. How do we transcend these barriers? And why should we? In this talk, Caroline Yoon discusses the practical challenges in collaboration between industry and academia, and gives us examples of research agendas that satisfy the requirements of both.

What the audience can learn:
- How the gap between industry and academia serves as a barrier to collaboration
- How neuromarketing research would benefit from transcending these barriers
- Opportunities for research agendas of mutual interest

Download the full Neuromarketing World Forum agenda
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    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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