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Thursday, March 14

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
How to Conduct Neuromarketing Research in Real-World Scenarios?
Friday March 15, 10:15 am - Main Stage

What queue setting is most effective for impulse buying? To answer this question, Maurizio Mauri studied 36 subjects exposed to a real-life context at a food & beverage point in a movie theater. Participants experienced two different queue settings, while wearing eye-tracking glasses synchronized with skin conductance bracelets.

This study demonstrates how we can use portable solutions to measure reactions in real-world situations. By learning about levels of engagement and visual attention to ‘impulse items’ (packaged popcorn, chips, etc.), Maurizio discovered which setting has the best purchase performance for impulse buying. Join him to find out the results!

What the audience can learn:
- How to combine eye-tracking with skin conductance
- How to conduct neuromarketing research in real-world scenarios 
- Which queue setting performs better for impulse buying: ‘snake’ or ‘straight-line’ 

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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