Friday March 15, 15:30 - Main Stage
can clients confidently compare different neuromarketing approaches? And how
can vendors demonstrate that their methods are indeed validated? Duane Varan,
Kennedy, and Magda
Nenycz-Thiel present: the ‘Media as Dynamic Stimuli’ (MADS) library
– a new, common library of dynamic stimuli that helps clients better select the
vendors they work with, and which provides a common framework for the industry.
Join the speakers to find out how (and how not) to use the MADS library!
What the audience can learn:
- Why existing libraries, relying on static media, are inadequate
- How clients can use the MADS library to compare the strengths and weaknesses of different measures
- How vendors can use the MADS library as a ‘sandbox’ in which to develop new measures and validate the ones they employ