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Thursday, March 14

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
How Can a Common Vocabulary Result in Better Research?
Friday March 15, 14:00 - Main Stage

How can vendors make better recommendations? And how can clients ask better research questions? A common vocabulary and understanding is key, argues Brendan Murray. Because misconceptions about basic neuroscientific principles affect how vendors design and think about their studies, and how end-clients interpret and disseminate findings.

Rather than going through a jargon list, Brendan uses real-world client cases to demonstrate the importance of a common vocabulary. His review of basic principles offers a new framework to help researchers and client think and talk differently about neuromarketing research.

What the audience can learn:
- How to discuss your business needs in a way that everyone's aligned 
- Confidence and understanding of the strengths and limitations of neuromarketing
- How to think about research in a way that leverages what neuromarketing can do best

Download the full Neuromarketing World Forum agenda
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      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
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    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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