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Agenda 2019

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
This is part of the agenda of last year's event. Go to the 2020 agenda now.
9:15Welcome back by the Master of Ceremonies
9:30Bridging the Academia-Industry Gap in Neuromarketing Research:
Challenges and Opportunities
• Facilitating research agendas that satisfy both industry and academia
• How to transcend barriers to maximize collaboration
Carolyn Yoon, Professor of Marketing, University of Michigan
 10:15Revealing the Best Queue for Impulse Buying
• Learn how researchers used eye-tracking and skin conductance to measure impulse buying in movie theatres
• Find out which queue setting increases emotional engagement
• Better understanding of impulsive buying behavior
Maurizio Mauri, User Experience and Neuromarketing Specialist, TSW s.r.l.
10:45Coffee break
Neuromarketing Techniques and What to Do With It
11:15The ROI of Neuromarketing Techniques
- Uplifts in relative effects and estimation of true profit margins involved
- Calculating a true effect of marketing by building a marketing mix model
- Understanding when neuro is predictive beyond traditional measures
Roeland Dietvorst, Scientific Director, Alpha.One
11:45The Creation of New Neurometrics
• An insider’s view taking new kinds of neuro data for EEG, Biometrics and Facial Coding and transforming data sets into actionable, new measurements
• Examining multiple methods and metrics to offer the right combination of “scores” for decision making
• The impact of mood on advertising, using machine learning to take a fresh approach to EEG measures
Davide Baldo, Director EEG and Biometrics R&D, Ipsos Neuro & Behavioral Science Center
12:15 Lunch break
13:30Improving Our Decision-Making:
Learning from regret and envy

• How foregone outcomes (what might have been) can generate regret
• How unfavorable social comparison generate interpersonal negative counterfactuals and elicit envy
Giorgio Coricelli, Associate Professor Economics & Psychology, University of Southern California
14:00Keeping the “Neuro” in “Neuromarketing”
- What insights can and cannot be gleaned from neuroscience
- Review of basic neuroscientific principles to understand how fleeting emotional responses can dramatically impact in-market behavior
- Align on common vocabulary to use in research design, to ask the right questions and to deliver the right insights
Brendan Murray, Vice President of Global Enablement Services at iMotions
14:30Coffee break
Innovation, Validation and the Future of Neuromarketing
15:00New Balance Makes Game Changing Moves with Neuroscience
-  New Balance shares several cases of how neuroscience significantly impacted their business, taking them from neuroscience skeptic to neuroscience champion
-  Implemented with confidence a bold new look and message to target athletic apparel shoppers and promote purchase.
- Kicked off their commitment to sponsor the NYC Marathon with creative optimized for lasting impact

Marianne McLaughlin, Global Consumer & Market Insights, New Balance
Matthew Cottle, Director of Client Service, Nielsen Consumer Neuroscience
15:30Next Level Validation: 
Comparing Neuromarketing Methods with the MADS Library

• How the ‘Media as Dynamic Stimuli’ (MADS) Library helps to compare and validate neuromarketing methods
• Why existing libraries, which rely on static media, were inadequate
• How the MADS Library will boost confidence
Duane Varan, CEO, Mediascience
Rachel Kennedy, Founder, Ehrenberg-Bass Institute
Magda Nenycz-Thiel, Research Professor & Mars Chair, University of South Australia

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16:15Wrap-up and Announcement of 2020 Destination
The Neuromarketing World Forum travels around the globe. At the end of Rome's event, NMSBA's executive director Carla Nagel reveals the destination of the 9th Neuromarketing World Forum, April 1-3, 2020

16:30End of the day & networking drinks 
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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