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Thursday, March 14

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
What Are the Core Screen Rule Principles for Different Screens?
Thursday March 14, 15:00 - Main Stage

Do you create video ads and distribute them indiscriminately across all screens and channels? Think again! With more video media options than ever before, brands must understand how to inoculate against the risk of ‘screenesthesia’ – treating all screens as equal.

Kevin Keane discusses simple screen rules for improved cognition and emotional resonance across screens, discovered through neuroscience. Bell Media's Head, of Client Strategy Brandon Moonsawmy shows how Bell Media uses the screen rules in practice.

What the audience can learn:
• Why treating all screens as equal is wrong
• The core screen rule principles delivered by neuroscience research
• How to implement these rules

Download the full Neuromarketing World Forum agenda
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  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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