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Thursday, March 14

Agenda

  • Pre-Conference Activities
  • Day 1 (cancelled)
  • Day 2 (cancelled)
How to Increase Brand Stickiness (When There is No Love)?
Thursday March 14, 11:45 am - Main Stage

This talk details a case study in one of the most challenging industries – Insurance. How do you shift consumer behavior in such an unloved industry? Ana Iorga explains how neuroscience, in combination with big data and in-depth interviews, was used to dig deep into customers’ implicit perceptions and biases regarding one of the worlds biggest insurance companies. It helped to identify barriers and pain to renewal. A solid behavioral change strategy, based on the results, led to an increase of both direct sales and renewal.

What the audience can learn:
• Find the customer's pain points using implicit tests, big data and interviews
• Understand how to shape consumer behavior for clear business outcomes
• Learn to build customer engagement in low-touch industries

Download the full Neuromarketing World Forum agenda
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  • Agenda
    • Pre-Conference Activities
      • Opening Dinner
    • Day 1 (cancelled)
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Emotion Polling with Photos
      • Measure Emotions in Focus Groups
      • Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
      • Future-Proof Your Customer Experience
      • Expo Program 2020
      • Conference Dinner
    • Day 2 (cancelled)
      • The Science of Retail Displays
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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