13:30 - 16:15 Pre-conference masterclass 'introduction to neuromarketing'
- What is neuromarketing?
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
Steve Genco, Author, speaker, advisor at Intuitive Consumer Insights
16:30 - 17:30 Meet and Greet other NMSBA Members
At the NMSBA Member Meeting, you can meet other NMSBA members.
The NMSBA Member meeting is the only part of the Neuromarketing World Forum that is only for members of the Neuromarketing Science & Business Association (NMSBA). If you would like to sign up for a membership, review the membership plans at www.nmsba.com/join
19:30 - 22:30 Opening dinner:
Good food, drinks, great company, and knowledge sharing.